On Thursday, February 4, 2010, the NFL and the North Texas Super Bowl Committee unveiled their logo design for Super Bowl XLV, which will be held at Cowboys Stadium in North Texas in early February 2011. The silver and gray design features Dallas’ Cowboys Stadium positioned behind the Vince Lombardi Trophy, both of which are on top of script reading “Super Bowl XLV.”
The NFL Chairman of Marketing, Mark Waller, also announced that this logo design would be the standard look for all Super Bowl logos in the near future. The only changes from year to year will be the different roman numerals for each individual game and the stadium in the background, which will reflect the stadium that will host the Super Bowl for that particular year. Also, the colors of the logo will change annually, as each host city will be given a style guide of colors to use in their logo that reflects the hosting city and their football team. For example, the logo for Super Bowl XLVI, which will be held in Lucas Oil Stadium in Indianapolis, should be some combination of blue and white to represent the Indianapolis Colts. The logo will also change the stadium in the background to Lucas Oil Stadium and the roman numerals on the bottom to read “XLVI”. Each city will also be allowed to release their own, local version of the Super Bowl logo.
The new logo design was chosen by NFL officials, including Waller and NFL Commissioner Roger Goodell, over seven other format proposals.
Waller and Goodell have cited the reason for the format changes as the need to establish a “single recognizable logo to represent such a recognizable game.”
In addition, the NFL also plans to change the trophies of the conference championship games and their accompanying logos. The trophies, which previously consisted of a silver “A” or “N” to represent the AFC and NFC, respectively, along with a wide brown base and a background of football players layered on a wall, will now be presented as small, silver footballs, with the AFC or NFC logo appearing on the side of the trophy. The conference championship logos will also change to the shape of a football.
It is unclear how long the NFL plans to keep the basic design of the logo the same, but at least for the time being, there will no longer be anticipation over the revelation of the Super Bowl logo from year to year.
Written by Mac Attack
Edited by Fantasy Guru 37
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